Elearningland » Internet Marketing http://www.elearningland.com/blog Dominate The Internet Sun, 01 Mar 2009 23:45:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Top 20 free blogging platforms. http://www.elearningland.com/blog/internet-marketing/top-20-free-blogging-platforms.htm/ http://www.elearningland.com/blog/internet-marketing/top-20-free-blogging-platforms.htm/#comments Sun, 01 Mar 2009 22:58:16 +0000 admin http://www.elearningland.com/blog/?p=15  
Here’s a short list of the ‘top 20′ blogging platforms.
 
They all are pretty easy to use so i’m not going to describe or review any of them. I advise against having your own blog or main site on a free platform but they are excellent tools to promote your main marketing site.
 
All these have a high pr and lots of backlinks so again you’ll be one step ahaid of the competition.
 
 
 
 
 
Let me know if you find them usefull…
 

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]]> http://www.elearningland.com/blog/internet-marketing/top-20-free-blogging-platforms.htm/feed/ 0 Writing the Resource Box so it Makes People click http://www.elearningland.com/blog/internet-marketing/writing-the-resource-box-so-it-makes-people-click.htm/ http://www.elearningland.com/blog/internet-marketing/writing-the-resource-box-so-it-makes-people-click.htm/#comments Sun, 30 Mar 2008 21:33:51 +0000 admin http://www.elearningland.com/blog/internet-marketing/writing-the-resource-box-so-it-makes-people-click.htm/ The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial. 

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

 

 

 

]]> http://www.elearningland.com/blog/internet-marketing/writing-the-resource-box-so-it-makes-people-click.htm/feed/ 0 Affiliate Marketing: Rookie Mistakes http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-rookie-mistakes.htm/ http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-rookie-mistakes.htm/#comments Wed, 26 Mar 2008 19:28:34 +0000 admin http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-rookie-mistakes.htm/ As affiliate marketing is becoming the hottest way to exploit internet marketing and niches, the urge of learning its tactics is getting stronger for online marketers. But the truth is; affiliate marketing is not that easy for the rookies. In most of the cases, when someone goes out to start his campaign, that person simply finds the rules and tricks of such operations to be too complex. As a result, the newcomers make mistakes which put permanent negative impression in their business. Here are those errors that all the beginners should be aware of.
Error#1: One of the main reasons of failing in affiliate marketing is lack of believe. Many beginners in this distinguished type of internet marketing show a lack of courage and confidence. This problem mainly comes from confusion. Many also lose their focus on the job, if the results don’t come as quick as told in many internet brochures and advertisements. So, one should stop looking at those and let his own intellects take over.
Error#2: The second and possibly most fatal error is to start things up without a proper plan. The goal of affiliate marketing is to capture market niches. A novice should set precise goals for a certain period. A well-thought and revised plan should be made to capture those goals.
Error#3: Time is money. If one takes too much time in surfing forums and communities, that person will end up making fewer sales after putting maximum effort.
Error#4: It is important to spot hungry niches. One should look around to find where his service is needed the most. Anyway, it is important for one to understand that jumping into something without required knowledge won’t do him a lot of favor. For new hands, it is better to start with a niche that can be covered well with their knowledge.
Error#5: False and irrelevant information from eBooks can distract a beginner from his goal. One should look to collect information from authentic sources and avoid zero-benefit tips which only sound pretty good. Let’s get real, if advises from so called affiliate ‘Guru’s were that great, everybody could make millions within a year. 
Error#6: Many people go for mega courses to have a future in affiliate marketing. Without basic, those will bring nothing to anyone.
Error#7: It is not wise to put all the concentration on building content sites, because, those may never earn the required traffic.
Error#8: “Make Money Online” categorized products are recognized by everyone now. And because of multiple problems involved with most of those many people simply avoid such products. So, one should not be associated with those types of products at the very beginning.
It is hard to make a good start in affiliate marketing with so much confusion and temptation around the sector. So, one should check out the starting rules and make each move cautiously.

]]> http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-rookie-mistakes.htm/feed/ 0 Affiliate Marketing, what is it exactly? http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-what-is-it-exactly.htm/ http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-what-is-it-exactly.htm/#comments Wed, 26 Mar 2008 19:22:57 +0000 admin http://www.elearningland.com/blog/internet-marketing/affiliate-marketing-what-is-it-exactly.htm/ Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies. 

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.
Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that
point it’s the job of the sales team to influence the visitor to buy the product or the service.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.

 

 

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